Get all the updates for this publication
Research Article
A review on the concept of sentiment analysis and its role in marketing strategies for e-commerce
Published in
2016
Volume: 7
Issue: 5
Pages: 216 - 224
Usage of Sentiment analysis as marketing strategy by Hospitality industry
Content may be subject to copyright.
About the journal
| Journal | IIOAB Journal |
|---|---|
| ISSN | 0976-3104 |
| Open Access | No |
Authors (1)
Bhanu Sree Reddy D- Socio-Technical Change Perspective for ERP Implementation in Large Scale Organizations
- Mediation Role of Customer Advocacy in Customer Loyalty and Brand Equity Relationship – An Empirical Study in Context to In-store Brands
- Leveraging Enterprise Resource Planning Systems to Digitize Business Functions
- Impact of psychological climate, learning culture on job satisfaction: An empirical study in Indian private banks
