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Generation Z and intention to use Digital Library: Does Personality Matter?
Abstract Purpose - This study aims to evaluate the role of personality in Digital Library Systems (DLS) adoption intention among Generation Z (Gen-Z) students. The study uses the unified theory of acceptance and use of technology -2 (UTAUT2) and the five-factor model (FFM) to investigate personality's influence on Gen-Z' DLS adoption intention. Design/ Methodology/ Approach - the study is a descriptive causal investigation based on primary data collected through a self-administered survey using pre-validated tools. The study uses SEM to investigate the direct and indirect effect of personality dimensions on the dependent, independent variables and their relation. Findings – The study results indicate that personality has no significant influence on Gen-Z's DLS adoption, suggesting the ubiquity and inevitability of technology in current times. Also, only performance expectancy had a considerable impact on DLS adoption among Gen-Z going to college – a deviation from past studies where multiple independent variables have influenced DLS adoption when examined from different technology adoption model angles. Originality/ Value – The study explores the impact of personality on DLS adoption intentions, hitherto unexplored. The research also focuses on Generation Z – a cohort born in a technology-enabled world whose attitude and preferences towards technology might differ. The study's findings will help understand the influence of personality on DLS adoption among the Gen-Z and can be used to design, promote, and evaluate such systems. Keywords: Digital library; Five-factor model; UTAUT2; Generation-Z; Direct effects; Indirect effects.
Journal | Electronic Library |
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Publisher | Emerald Publication Ltd |
Open Access | No |