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11 Publications
8 Journals
Thangaraja Arumugam
Assistant Professor Grade 1
Management
thangaraja.a@vit.ac.in (Work)
+91-9842529981 (Work)
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Publications - 11
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Publications (11)
Network (2)
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Publications (11)
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Journal
Portraying Women in Advertisements: An Analogy Between Past and Present
Thangaraja Arumugam
2022 | Wiley
Conferences
Role of programmatic advertising on effective digital promotion strategy: A conceptual framework
K. Uday Kiran
and
Thangaraja Arumugam
2021 | IOP Publishing Ltd
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Articles
Is consumer behaviour varying towards low and high involvement products even sports celebrity endorsed?
S. Shahul Hameed
,
S. Madhavan
and
Thangaraja Arumugam
2020 | Amazedia Solutions
Articles
Financial reengineering perspectives of government of India with respect to time series effect and performance of sovereign gold bond
Thangaraja Arumugam
,
B. Subramaniam
,
Balaji J
,
Asi Vasu Deva Reddy
and
M. Ranganathan
2020 | International Journal of Scientific and Technology Research
Journal Article
HR Practices and Employee Retention. Leader -Member Exchange (LMX) as a mediator
Kadiresan V
,
Thangaraja Arumugam
,
...
,
Charles Ramendran S.P.R.
(5 authors)
2019 | Blue Eyes Intelligence Engineering and Sciences Engineering and Sciences Publication - BEIESP
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Balaji J
Assistant Professor (SG)
Management
1 publications in common
Asi Vasu Deva Reddy
Assistant Professor Grade 1
Management
1 publications in common
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