Prof. J.Balaji has twenty years of work experience in both industry and academics. He has conducted several training program and consultancy projects in the area of Market Research and Quantitative Techniques using SAS, SPSS, Minitab and R.

He has assisted various companies through consultancy in Market Research Studies and has helped in developing Startups. His areas of interest are Market Research, Customer Analytics, and Visual Data Analytics. He has published articles in the area of Marketing and has taken up consultancy assignments.