How herbal products were attracting the Indian consumers with advent of Pathanjali products&nbsp;

Bhanu Sree Reddy D

Department of General Management

VIT Business School

Vellore Campus

Vellore Institute of Technology (VIT) is a private university located in&nbsp;Tamil Nadu, India. Founded in 1984, as Vellore Engineering College, the institution offers 20 undergraduate, 34 postgraduate, four integrated and four research programs. It has campuses in Vellore, Amravati, Bhopal and Chennai.

VIT is one of the top ranked private universities in India according to NIRF, THE and QS Rankings.&nbsp;Govt. of India has recognized&nbsp;VIT, Vellore as an&nbsp;Institution of Eminence. This has allowed VIT to take independent quality initiatives and move up in world ranking.

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Journal	PARIPEX - INDIAN JOURNAL OF RESEARCH
ISSN	2250-1991
Open Access	No