We present the magnetic and optical field induced rotation of polarization in 87Rb and 85Rb atoms at geophysical magnetic fields. The line shape varies considerably in the presence of a magnetic field of the order of a few mG. Multiple Zeeman sublevel EIT systems involving rubidium atoms are investigated. Theoretical formalism of optical field induced polarization rotation in the presence of a magnetic field is discussed by considering all the Zeeman sublevels. It is noted that the ground state population distribution also plays a major role. © Published under licence by IOP Publishing Ltd.