Zn1 - xCrxSe (x = 0.00, 0.05, & 0.10) powders were prepared by solid state reaction method. The influence of chromium (Cr) doping into ZnSe on structural, optical and magnetic properties Zn1 - xCrxSe powder samples was studied and reported. All the Zn1 - xCrxSe powder samples were identified in zinc blende crystal structure. The lattice constant of Zn1 - xCrxSe samples decreased with increase in Cr concentration. Diffuse reflectance measurements confirmed an increase in the band gap with increase of Cr concentration. The Zn1 - xCrxSe samples exhibited clear hysteresis loop with enhanced room temperature ferromagnetism. © 2016 Sumy State University.