Cu doped CdSe powders were synthesized by solid state reaction method and studied the effect of Cu doping concentration on structural, optical and magnetic properties of the prepared samples. From XRD study it was found that the lattice constant increased with increase of Cu doping concentration. A clear blue shift was observed in the samples from optical studies. From the magnetic measurements, it was found that the samples were room temperature ferromagnetic in nature and strength of magnetic moment increased with increase of doping concentration. These synthesized powders are dilute magnetic semiconductors and are very promising candidates for ‘Spintronic’ device applications. © 2015, Springer Science+Business Media New York.