An exact analysis of the problem of free convection flow of a viscous incompressible chemically reacting fluid past an infinite vertical plate with the flow due to impulsive motion of the plate with Newtonian heating in the presence of thermal radiation and variable mass diffusion is performed. The resulting governing equations were tackled by Laplace transform technique. Finally the effects of pertinent flow parameters such as the radiation parameter, chemical reaction parameter, buoyancy ratio parameter, thermal Grashof number, Schmidt number, Prandtl number and time on the velocity, temperature, concentration and skin friction for both aiding and opposing flows were examined in detail when Pr=0.71(conducting air) and Pr=7.0(water). © 2017 Published under licence by IOP Publishing Ltd.