Dr. Anuradha Arthanari is an Associate Professor in VIT Business School with 15 years of experience in teaching and research in the emerging field of quantitative marketing and economics (QME) which is the combination of Marketing, Economics and Statistics. She has done M.Sc in Economics,MBA specialised in Marketing and PhD in Management.She is passionate towards working in the broader areas of marketing which connects consumers, firms and competitors more so the wider range of methodologies covering economic theories and econometrics. Her research focus is to strive to bring in implications to improve (People, Profit and Planet) the standard of living and lifestyle of People, Profits to the business organizations and the protection of Planet through sustainability measures. She has around two and half years of industry experience as Marketing Executive in a Consultancy Service company and as Researcher in a Industrial Projects Publication Company.
RESEARCH INTEREST•Marketing models anchored to economics and choice models •Supply/Demand-side economics and Market Dynamics