Vellore Institute of Technology (VIT) is a private university located in&nbsp;Tamil Nadu, India. Founded in 1984, as Vellore Engineering College, the institution offers 20 undergraduate, 34 postgraduate, four integrated and four research programs. It has campuses in Vellore, Amravati, Bhopal and Chennai.

VIT is one of the top ranked private universities in India according to NIRF, THE and QS Rankings.&nbsp;Govt. of India has recognized&nbsp;VIT, Vellore as an&nbsp;Institution of Eminence. This has allowed VIT to take independent quality initiatives and move up in world ranking.

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VIT University

Department of Social Sciences

School of Social Sciences & Languages

Vellore Campus

Journal of Social Welfare and Management

Role of Pradhan Mantri Gram Sadak Yojana (PMGSY) in Rural Development

Advertisement plays an essential role in changing the consumer behavior towards a particular product. This study is conducted to explore the collision of environmental and emotional response on consumer buying behavior. Advertisement reminds its impact on consumer mind which attracts them to buy that particular product. The responses of 200 respondents are gathered from different universities of Faisalabad region of Pakistan through a circulated well-structured questionnaire. Multiple regression technique is used as a statistical tool and empirical results reveal that emotional response play positive and significant role to influence the consumer buying behavior. On the other hand, negative and significant role of environmental response has been seen in determining the consumer buying behavior.

World University root node

SSRN Electronic Journal

Impact of Advertisement on Consumers Buying Behavior

Asian Journal of Research in Social Sciences and Humanities

Role of Education on Dowry Prohibition

Journal of Advanced Research in Journalism & Mass Communication

Role of Mass Media to Prevent Child Labour

RFP Journal of Gerontology and Geriatric Nursing

Policies and Programmes for Welfare of the Elderly in India

The role of mass media in the health development field is of high value. The strength of mass media can cause a major impact on a large population. The world is facing a lot of health issues and if the issues are not presented to the people then they can cause adverse effects to mankind. Mass media plays a vital role in presenting these issues to masses. This article reviews the research that is done on the role of mass media on health. The paper focuses on the surveys conducted in the published papers on mass media and health care development in the past and highlights the positive as well as negative aspects of media on the health of people. This article also discusses the ways to improve the performance of mass media in creating an impact on the health behavior of people. The conclusion of this article is the vital role played by mass media in health issues and health care.

VIT Unitversity

The Role of Mass Media in Health Care Development: A Review Article

In recent years, social media are said to have an impact on the public discourse and communication in the society. The Internet has become an increasingly important tool for citizens to not only gain political knowledge, but to engage in the political process itself. In particular, social media are increasingly used in political context. More recently, micro-blogging services (e.g., twitter) and social network sites (e.g., Facebook) are believed to have the potential for increasing political participation. While Twitter is an ideal platform for users to spread not only information in general but also political opinions publicly through their networks , political institutions have also begun to use Facebook pages or groups for the purpose of entering into direct dialogs with citizens and encouraging more political discussions. In this paper, our main focus is to discuss the influence of social media on politics. We explained the importance of social media from the perspective of voters and politicians. We also focused on positive and negative effects of social media on politics. Finally, we conducted an online survey through questionnaires to know the impact of social media on politics..

Social media and its impacts on politics

Study Title: Social media and its impact on adolescents Background and objective: Social media (SM) use is widespread among adolescents. Many websites and applications frequented by adolescents lend themselves to cyberbullying, which can lead to anxiety, depression, isolation and suicide. The purpose of this study is to determine the prevalence of bullying and anxiety related to SM. Method(s): From 04/2015-06/2015, patients aged 13-18 were surveyed about SM use and cyberbullying in a large Pediatric Emergency Department (ED). A separate group of children aged 13-18 were also surveyed at a private school (PS) between 10/2015-11/2015. Prospective surveys were summarized using descriptive statistics. Result(s): A total of 539 surveys were collected (233 from the ED; 306 from the PS). In both groups the median age was 14 years and 55{\%} were female. Over 90{\%} of respondents utilized SM with the most common applications being Instagram (ED-73{\%} PS-85{\%}) and text messaging (ED-55{\%} PS-88{\%}). Over 80{\%} of respondents in both groups accessed SM using cell phones. 16{\%} of respondents overall reported being bullied on SM and an alarming 56{\%} knew someone bullied on SM (Figure 1). While only 16{\%} stated they were bullied, over 40{\%} had experienced some form of cyberbullying including: mean/threatening emails or negative comments on SM. Levels of anxiety were higher in victims of SM bullying (Figure 1). Over 86{\%} of aggressors are victims (Figure 2). Of those who had been bullied in both groups combined, only 8{\%} wanted to stop using SM. Conclusion(s): This survey demonstrated that most adolescents use SM and over 40{\%} have been bullied on SM. Most adolescents that took part in cyberbullying had themselves been bullied on SM, which plays into the cycle that victims become aggressors. Very few respondents wanted to stop using SM, indicating the essential role SM plays in the life of adolescents. Further work is needed to create proper screening tools as well as treatment modalities to identify and aid children affected by cyberbullying. Of concern, most victims of cyberbullying were not able to self-identify themselves as victims, underscoring the depth to which the effects of SM are not yet understood. (Figure Presented) .

International Journal of Advance Research, Ideas and Innovations in {\ldots}

Social Media and Its Impact on Adolescents

Today we human beings are mostly dependent on media for all our work. We have only become able to gather information or knowledge about all the things happening all around the globe, because of one key development: the mass media. This paper aims to study the effect that media is having on youth. The objective of this work is to analyse and summarise the literature on media and its effect on youth. This paper summarises results from studies published on the above topic. The studies revealed that media affects youth both positively and negatively. Positive aspects are that it leads to mass contact; acts as a catalyst for certain kind of activities like learning; supports leisure time activities, exploring hobbies and enhancing creativity. The positive use of social media can enhance young people's skills and lifestyles, help them adapt new trends and introduce them to the anthropology of various societies. Negative effects include anger, resentment and addiction of various kinds, invasion of privacy, time wastage and circulation of false information. The studies also describe the media's overall effect on youth in shaping perceptions of sexuality, body image, self-esteem and gender roles.

Journal of Advanced Research in Journalism {\&} Mass Communication

Effect of Mass Media on Objectifying of Humans

Reviews the literature and states that appropriate research describing initial use of illicit drugs suggests that disruption of normal child-parent relationships, lack of involvement in organized groups and few effective peer relationships may have been predisposing factors in some individuals initiating use of illicit drugs. Research also suggests that socialization to nontraditional norms, parental modeling of licit and illicit drug use, involvement with drug-using peers and positive experiences with drugs may have been important factors in initial use for other individuals. It is concluded that both theory and research need a clear distinction between the several paths leading to initial drug abuse, particularly since separate statistical analyses may be necessary for people in each path.

Journal of Advanced Research in Humanities and Social Science

Drug Abuse: Factors, Types and Prevention Measures

Educational aspects of internet

International Journal of Humanities and Social Sciences Research

Imperative Role of Mass Media to Change Human-Health Related Behaviours: A Review

International Journal of Humanities and Social Science Research

Imperative Role of Mass Media to Change Human-Health related Behaviour: A Review

Fulltext

International Journal of Trend in Scientific Research and Development

Social Media and Its Impact on the Users

AGRICULTURE UPDATE

Socio-economic conditions of the farmers

Twin films are nothing but a pair of films which deliver a same or a very similar story or plot to the audience. The movies are generally released close to each other. In an industry like Hollywood/Bollywood which offer a plethora of movies every now and then, the study of crucial factor in determining if the movie will be a hit on the box office is of utmost importance. Especially when it comes to the case of twin movies it plays a vital role as one really needs to grab the maximum attention of the audience towards their movie, against the other. In the following paper we will be discussing about these crucial factors based on the two case studies of the twin movies.

International Journal of Innovative Science and Research Technology

Factors Affecting the Success of Movies-A Case Study of Twin Movies

Journal of Advanced Research in Journalism {\&} Mass Communication 4 (1{\&}2)

Mann Ki Baat - Present and Future

International Journal of Research in Social Sciences

Socio-Economic conditions of the Elderly : A Review

A survey was conducted to examine the strength of a relationship that develops over the years between children (confined to teenagers and those below 24 years of age) and parents who stay together with their children as well as those who don't. Also it was observed whether the distancing of children from the places they grew up and spent their childhood in after a particular age helped them become either independent or less dependent on their parents thus, helping them develop a more mature mentality than those staying with their parents. The survey was carried out in VIT University, Vellore, India selecting 60 day scholars (equivalent number of boys and girls) and 60 hostellers (equivalent number of boys and girls). Category specific sets of questionnaires were provided and the result was interpreted on the basis of the distance between parents and children and the decision making ability of an individual which directly affected the independency or dependency level of the child on his or her parents. The independent variable chosen here is distance between parent and children whereas the dependent variable taken is the independency in decision making ability observed in children.

International Journal of Indian Psychology

Independence in Decision Making: Considering the Distance between Parents and Their Children