Vellore Institute of Technology (VIT) is a private university located in&nbsp;Tamil Nadu, India. Founded in 1984, as Vellore Engineering College, the institution offers 20 undergraduate, 34 postgraduate, four integrated and four research programs. It has campuses in Vellore, Amravati, Bhopal and Chennai.

VIT is one of the top ranked private universities in India according to NIRF, THE and QS Rankings.&nbsp;Govt. of India has recognized&nbsp;VIT, Vellore as an&nbsp;Institution of Eminence. This has allowed VIT to take independent quality initiatives and move up in world ranking.

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VIT University

Department of Technology Management

School of Mechanical Engineering

Vellore Campus

World University root node

ANVESHAK-International Journal of Management

Emotional Intelligence: An Inhibitor for Cultural Disruptions in India Inc

In 21st century race towards industrialization is fast {\&} furious. Due to the Industrial movements natural environment is heavily influenced. Environmental marketing is one best possible way to protect the environment. Both the organizations {\&} consumers have changed their mind to address this issue. Green consumerism has taken the role of catalyst for environmental marketing. Aim of this paper to analyze the consumer behavior towards environmental marketing. This article also establishes the relationship between consumer behavior and purchasing decision of the customer on the green marketing ground. This research paper highlights the cause behind environmental marketing along with the initiative taken by the industries to promote environmental marketing.

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Asia Pacific Journal of Energy and Environment

Green Consumerism: Catalyst for Environmental Marketing

Engineering International

Technology Entrepreneurship: Engineer the Industrial Evolution

Management Insight

Corporate Social Responsibility : Ethical Commitment By Business

Srusti Management Review

Industry-Ready HRD: Need of the Hour

Human Resource Outsourcing: An Emerging Trend in Corporate Sector

ASBM Journal of Management

Green Marketing: A Strategy for Promoting Eco-Friendly Products

Kushagra International Management Review

Globalisation: A Strategic Measure for Economic Regulation

Training {\&} Development Journal

Developing Industry-Ready Human Resources in India: A Socio-Technical Dimension of Competitiveness

Emotional Intelligence: Ability to Flourish where others Flounder

Six-Sigma: An Entrepreneurial Strategy to Overcome Resource Disadvantages

Environment friendly, so called green marketing has become a discussed subject and companies are constantly trying to find the best ways to reach the customers with their green message. Customers are becoming more demanding and they have started to pay more attention to the environment. What is important with brands is how customers perceive them, what the image of the brand is?

Journal of Business Management {\&} Social Sciences Research

Green Marketing Strategies for Sustainable Business Growth

Students have different levels of motivation, different perceptions, attitudes and different responses to learning. Teachers should understand these differences and their pedagogical implications. Accordingly, teachers have to adapt their teaching styles. To be more effective in imparting education, teachers must know their own learning style to enhance the learning of others. This article discusses various learning style preferences pertaining to individual learners and how to match teaching style with the learning styles of the individuals.

Journal of Business Management {\&} Social Sciences Research (JBM{\&}SSR)

Pedagogical Implications: Bridge between Teaching {\&amp;} Learning