A Graduate of English Literature from University of Delhi and Master in English Literature and Cultural Studies from Panjab University, I have earned a Doctorate in Literature and Cultural Studies from BITS Pilani. My PhD dissertation is an interdisciplinary study of the performances of ethnocultural nationalism in India that involved extensive ethnographic fieldwork and a comparative analysis of Indian Theatre.
I am also a self-taught keyword competition, SEO and PPC expert with well performing articles published on a network of content directories. I have worked as an independent content developer/writer for over ten years and received applauds and appreciation from all clients.
In my stint at Click Labs, initially as an Internet Marketing Executive, I learned the tricks of Search Engine Marketing and was promoted to the position of Internet Marketing Manager within six months. I had to quit the job to pursue my academic interest.
Currently working as an Assistant Professor in VIT Vellore. I also consult Startups and New Media enthusiasts on all things Search related - SEO, SEM, PPC - on a case by case basis.