Vellore Institute of Technology (VIT) is a private university located in&nbsp;Tamil Nadu, India. Founded in 1984, as Vellore Engineering College, the institution offers 20 undergraduate, 34 postgraduate, four integrated and four research programs. It has campuses in Vellore, Amravati, Bhopal and Chennai.

VIT is one of the top ranked private universities in India according to NIRF, THE and QS Rankings.&nbsp;Govt. of India has recognized&nbsp;VIT, Vellore as an&nbsp;Institution of Eminence. This has allowed VIT to take independent quality initiatives and move up in world ranking.

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VIT University

This study s purpose was to understand and test a modified model of service-provider selection-criteria in hospital service settings. Using a thorough literature review, the study developed an instrument using scaled items under eight identified hospital selection criteria. The study covered 55 hospitals in Indian cities. All of the eight hospital selection criteria studied positively influenced customer choice. The results validate the applicability and relevance of the standardised model in healthcare context. The moderation analysis highlights that patient s gender and age do not moderate the eight selection criteria for hospital choice. Hospital marketing, operations, administration, and planning can be better with understanding of factors that increase patient satisfaction. © 2021 Inderscience Enterprises Ltd.. All rights reserved.

World University root node

Department of Marketing

VIT Business School

Vellore Campus

International Journal of Business and Emerging Markets

Hospital choice by Indian customers - empirical testing of a standardised model of service provider selection criteria

Purpose: Retailers' new product acceptance in base of pyramid (BoP) markets is crucial to marketers in this segment. This paper seeks to develop propositions for research on factors that affect retailers in new product introduction. The propositions also aim to make a distinction between urban and rural BoP markets. Design/methodology/approach: The paper provides a broad description of India's BoP market (one of the world's largest BoP markets) to better understand context. It uses literature from developed country context to BoP markets to arrive at research propositions for further research. Findings: The key research propositions derived relate to exogenous and endogenous factors. Exogenous factors relate to store trading area, competitive environment, shopper characteristics and product diversity. The endogenous factors include store atmosphere, assortment and shelf space allocation, price and promotion. The differences across rural and urban BoP markets are highlighted for each proposition. Practical implications: Understanding differences between rural and urban BoP retailers can help make crucial new product introduction decisions. Considering endogenous and exogenous factors that influence retailer acceptance decisions will make product introduction decisions successful. Originality/value: BoP literature has been replete with research on marketers and products but less on retailing. This paper addresses that gap. In addition, very few papers make the distinction between urban and rural BoP markets and mostly across countries but not within a country. This paper places the distinction within the country. Finally, explaining how various factors influencing retailing differ in urban and rural contexts and developing propositions is a major original contribution of this paper. © Emerald Group Publishing Limited.

International Journal of Retail and Distribution Management

Retailers and new product acceptance in India's base of pyramid (BoP) markets: Propositions for research

Geographical isolation, unavailable healthcare professionals, and insufficient government investments in healthcare severely constrain health services access in rural Bottom of the Pyramid markets. Social franchising offers a solution to this issue. It combines commercial franchising principles with social marketing to offer a sustainable business model for expanding healthcare access. Clinical franchising within social franchising is crucial in providing medical services. In this article, we put forth an argument for considering franchisee selection as a key ingredient in clinical franchising success. An exploratory study in India on social franchising among social enterprises and its results are also presented. © The Author(s) 2011.

Journal of Medical Marketing

Sustainable rural healthcare and social franchisee selection - An India study

The US home healthcare has resulted in the development of several point-of-care devices. Such devices have relevance in rural areas of emerging markets. Rural contexts in many emerging countries present a challenge for healthcare services delivery. Doctor-focused and hospital-centric healthcare is not available to rural citizens. Rural residents spend a huge amount of money and time for availing healthcare services. Moreover, suspect healthcare quality requires an alternative for rural healthcare. Home healthcare devices can be useful for disease detection, treatment, monitoring and control. However, device-makers cannot directly transfer them to emerging markets. This paper aims to detail medical device-makers about the opportunity in emerging markets highlighting the commonalities with developed markets. It cautions home healthcare device marketers on challenges they could face in this endeavour. Copyright © 2011 Inderscience Enterprises Ltd.

International Journal of Biomedical Engineering and Technology

Can similar technology work for US homecare and emerging market rural healthcare?

Human factors standards for medical devices design are an integral part of new product development. These standards have gained in importance recently. This is mainly due to the increased realization that medical errors, deaths and unsafe events in health care are attributable to human errors. Human factors standards at present mainly relate to human device interface, physical environment and cognitive aspects of device users. The organizational setting plays a crucial role in medical device operation. Medical devices mediate health-care interventions. Organizational settings typically dominate health-care offering. An interaction of these aspects means that organizational factors in medical design standards become significant. This article analyzes organizational factors that need consideration in medical device design standards and standards development organizations. © 2010 Macmillan Publishers Ltd.

Organizational ergonomics in medical device design standards

This paper is a literature review on use of Artificial Intelligence (AI) among Agricultural Value Chain (AVC) actors and it brings out gaps in research in this area and provides directions for future research.The authors systematically collected literature from several databases covering 25 years (1994 – 2020). They classified literature based on AVC actors present in different stages of AVC. The literature was analysed using Nvivo 12 (qualitative software) for descriptive and content analysis.Fifty percent of the reviewed studies were empirical, and 35 percent were conceptual. The review showed that AI adoption in AVC could increase agriculture income, enhance competitiveness, and reduce cost. Among the AVC stages, AI research related to agricultural processing and consumer sector were very low compared to input, production, and quality testing. Most AVC actors widely used deep learning algorithm of Artificial Neural Networks in various aspects like water resource management, yield prediction, price/demand forecasting, energy efficiency, optimalization of fertilizer/pesticide usage, crop planning, personalized advisement and predicting consumer behaviour.The authors have considered only AI in the AVC, AI use in any other sector and not related to value chain actors were not included in the study.Earlier studies focused on AI use in specific areas and actors in the AVC such as inputs, farming, processing, distribution, etc. There were no studies focused on the entire AVC and the use of AI. This review has filled that literature gap.