Vellore Institute of Technology (VIT) is a private university located in&nbsp;Tamil Nadu, India. Founded in 1984, as Vellore Engineering College, the institution offers 20 undergraduate, 34 postgraduate, four integrated and four research programs. It has campuses in Vellore, Amravati, Bhopal and Chennai.

VIT is one of the top ranked private universities in India according to NIRF, THE and QS Rankings.&nbsp;Govt. of India has recognized&nbsp;VIT, Vellore as an&nbsp;Institution of Eminence. This has allowed VIT to take independent quality initiatives and move up in world ranking.

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VIT University

Machismos, as is the instance with feminineness for women, are publically built gender profiles under which men are pigeonholed. The inferred affiliation between male bodies and machismos or masculinity presents us with an understanding of the sex/gender gap where ‘sex' is seen as remaining a preeminence and ‘gender' as a set of facets which are ancillary. New directions in feminist studies have begun to take up this issue of reconsidering or rediscovering masculinity, especially in the context of recent works of Literature. Arundhati Roy's Man-booker award winning novel, The God of Small Things (1997) is predominantly a novel about battle- in and through the body. Velutha, “The God of Loss. The God of Small Things” (Roy 265), whose name in Malayalam means “white” (Roy 73, 175 and 334), the colour affiliated both to sorrow and sunlit, has been depicted by the writer as the emblem of masculinity. Arundhati Roy builds an account that focuses on bodily happenstances that rebel considerable discourses and function as edges of cultural and social acquaintances. This study has been enthused by the comprehension that the subject of masculinity in women's writing has not yet been explored to that extent, which it was expected to be! Little attention has been given to the analysis of women's writing with the tools that theories of virilities provide. What masculinities emerge in Roy's The God of Small Things is the multi-layered, mongrel text, wavering between traversing valuations of indigenous acuities of the standing of the man, the bequest of interventionism and the impresses of novelty and globalization! Hence, this study, not only reconnoiters the different traits of masculinity present in Velutha as envisioned by a female writer, but it also deliberates in detail the male identity construction.

Department of English

School of Social Sciences & Languages

Vellore Campus

Folia Linguistica et Litteraria

Ammu's man: Reconnoitering the machismo of velutha in the god of small things

The Usage of SNSs {\&amp;} LLSNSs during the Covid-19 pandemic: There is a light at the end of a Tunnel.

Kakatiya University's UGC sponsored Two-Day National Seminar

Through the shroud of mud: Exemplification of rural woman in select Indian English novels.

Chronicle of Humanities and Cultural Studies

Exploring the skirmish between Human Beings vs. Nature in the Sunderbans within the milieu of Amitav Ghosh's The Hungry Tide.

Journal of the Odisha Association for English Studies

If women speak, can they be heard within the dominant discourse? : Redefining Feminism in the milieu of sex-gender repression.

MZU Journal of Literature and Culture Studies 2 (III)

Challenging power structures; infringing love-laws: Ammu-Rahel's rebellion in Roy's The God of Small Things.

From young nation to youngistaan: The modified Deconstruction of Business Discourse.

Nowadays, transnational businesses are exploring opportunities around the world and at the same time trying to be receptive towards cultural differences. Recent studies indicate that while some corporations vie successfully in the global marketplace, others have failed to sustain their competitive advantage because of cultural imperialism or due to paucity of knowledge of their managers on international assignment. Corporate analysts argue that in order to gain from the abundance and growth of international venture, the key to global business success depends on effective cross-cultural etiquette and global workforce diversity management. Other significant studies emphasized that managers worldwide should be trained in interpersonal relationship and group communication competence and should be equipped with cross-cultural negotiation skills that can maintain universal competitiveness. Increasingly, corporations recognize the value of preparing global managers, because business objectives are not being achieved primarily because of deficiencies in cross-cultural etiquette. Against this background, this study provides a constructive evaluation and analysis of the role of business etiquette for managers in an international arena, within the context of cross-cultural communication.

World University root node

.SM Business Review

"Excuse Us, Your Manners Are Missing!" The Role of Business Etiquette in Today's Era of Cross-Cultural Communication

A crisis is a corporate or administrative delinquent that garners public reaction and unanticipated media scrutiny which intimidates an enterprise's standing as far as its goodwill among the consumers in particular and the society at large is concerned. Crisis can be in the forms of labor unrest, ecological tumbles, conspicuous sexual harassment, natural or man-made adversities, illegal actions, fire or major safety issues, family separations, merchandise tinkering or recalls and even government led investigations. In order to overcome these predicaments, an organization's ability to frame prudently verified crisis communication strategies can not only provide aid in the up gradation of disaster management mechanisms, but may also decrease prices of cataclysm and develop pellucidity of resolutions. Nevertheless in recent years, time and again it has been detected during organizational crisis that conventional administrative practices are proving to be inadequate and backdated. Hence, presently software developers are busy building newfangled communication applications and segments that make use of diverse social media in answering to all types crisis situation in the organization. This paper thus, discusses the situations under which the crisis communications stratagems can be modified so that it reconnoiters the use of popular social media like Twitter, Facebook and LinkedIn in addressing today's contemporary organizational catastrophe. It proposes an outline for organizations in tackling any type of crisis situations by the widespread use of social media to conduct out-of-the-box awareness and even to catalyze action and withstand discourses and reactions amongst community establishments. The paper finally tries to provide a self-assessment tool to monitor and track progress of the implemented methodologies in the likelihood of an emergency that threatens the integrity or reputation of an organization.

International Journal of Management and International Business Studies

The Use of Twitter, Facebook, LinkedIn etc. as Strategic Tools for Crisis Communication

Humanities Circle (International Journal of Central University of Kerala) 2 {\ldots}

Membership Categorization Devices As Discursive Strategies for Managing Asynchronous Computer-Mediated

Esthappen's Taciturnity as an inimitable technique of social protest in The God of Small Things.

Canons of Children's Literature

Satyajit Ray's Feluda: The Children's immortal Fictional sleuth of all epoch.

Recounting Cultural Encounters 10, 129-138.

The Cultural Perspective of Indian Society as revealed in Arundhati Roy's The God of Small Things

1-st LSP International Conference Proceedings

Intercultural Communication: it's growing importance as a regular course curriculum in the Management Institutes

Business Issues

Apprehending the importance of Chronemics in the 21st Century

IIIrd ELTAI Vidarbha Regional Conference

Teaching and Learning English Today, in the Engineering Colleges of India: Changes and Challenges.

Literary Perspectives

The Women in the life of Som Bhaskar-the frustrated protagonist of Arun Joshi's The Last Labyrinth