Vellore Institute of Technology (VIT) is a private university located in&nbsp;Tamil Nadu, India. Founded in 1984, as Vellore Engineering College, the institution offers 20 undergraduate, 34 postgraduate, four integrated and four research programs. It has campuses in Vellore, Amravati, Bhopal and Chennai.

VIT is one of the top ranked private universities in India according to NIRF, THE and QS Rankings.&nbsp;Govt. of India has recognized&nbsp;VIT, Vellore as an&nbsp;Institution of Eminence. This has allowed VIT to take independent quality initiatives and move up in world ranking.

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VIT University

Pharmaceutical industry is a fastest growing industry in India. It is valued at above US 40 billion dollars. India exports large amount of drugs to difference parts of the world. Nowadays people are conscious of what they buy. Even if doctors prescribe a medicine, consumers resort to internet to get more information on the medicine before they consume it. Consumers have different perceptions on various kinds of drugs. Understanding the consumer attitude towards drugs will help the marketers to formulate marketing strategies better. The present study examines as to what the consumers look out when they reach to purchase a drug from the pharmacy. This paper scrutinizes and gives insights on consumer behavior and their attitudes towards buying different types of pharmaceuticals (like over-the counter drugs, herbals, ayurvedic, analgesics etc). The paper highlights the importance of factors like price, trust and brand in making importance purchase decisions. Further it was also observed that most of the people prefer buying over-the-counter drugs, which might end up being misused by the consumers. However, it was also found that consumers try to be well-aware of the medicine before buying or consuming it. Along with it, price sensitivity is something which majorly dominates the buying behavior of the consumers.

Department of Technology Management

School of Mechanical Engineering

Vellore Campus

Department of Social Sciences

School of Social Sciences & Languages

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Fulltext

International Journal of Research in Pharmaceutical Sciences

Consumer buying behavior and attitude towards pharmaceuticals

Pharmacy is the science and method of preparing and dispensing drugs. It is a vocation that links health sciences with chemical sciences and targets to ensure the safe and effective use of drugs. Pharmacists, also known as chemists or druggists are healthcare professionals who practice in pharmacy, the field of health sciences focusing on safe and effective use of medication. Every pharmacist is a member of the health care team directly involved with patient care. The present study examines the perceptions of female pharmacists with regard to their work - life balances. Descriptive research with convenient sampling technique elicited responses from 47 pharmacists from southern India across various private hospitals. In spite of the fewer odds and ends prevailing in the organization, results revealed that they were happy with their present job. Even though the pharmacists could spend only very little quality time with their family, they were still able to balance their work and family life.

VIT Unitversity

Research Journal of Pharmacy and Technology

A Study on Work Life Balance of Female Pharmacists working in Private Hospitals

Excessive usage of Facebook is a form of behavioral addiction. Unlimited and aimless usage of Facebook has some negative effects on the personal and social life of users. People who are engaged for many hours in Facebook have a tendency to keep away from their civilization and they withdraw from face to face interactions, and also from society. The present study examined the relation between Facebook addiction and resilience among college students. The convenient sample of 130 college students were selected for the study from Southern India. Measures used for the study were borrowed from Bergen Facebook Addiction Scale (Bergen, 2012) and the Connor-Davidson Resilience Scale (Connor &amp; Davidson, 2003). The results show there is a significant negative correlation between Facebook addiction and resilience among college students.