Dr.Hari Krishnan K

K. Harikrishnan obtained his BE (Bachelor of Engineering) in Mechanical Engineering in 1982 from College of Engineering Guindy, University of Madras, MBA in 1984, from College of Engineering Guindy, Anna University and PhD in the area of Consumer Behaviour from VIT University Vellore, India. Presently, he is working as an Associate Professor in VIT Business School and Deputy Controller of Examinations for VIT University, Chennai, India. He has been in academic field since 2004. His fields of interest are consumer behaviour, integrated marketing communications and Neuromarketing. He has two decades of experience in corporate world in the field of sales, marketing and consultancy. He has executed consultancy assignments in India, Germany and Dubai. He has published research articles in reputed national and international journals including International Journal of Business Excellence and International Journal of Business Innovation and Research. Case studies co-authored by him have been published by Ivey publishing and distributed by Harvard Business Publishing group. He is the member Academic Council of VIT University.