About
A Ph.D. in Marketing with considerable experience in teaching MBA level courses in Marketing/ Branding /Strategy, Academic research and brand consulting with expertise in consumer based strategy, luxury branding, sharing economy models and evolution of start- up brands. He has published research articles in reputed, ABDC listed international journals including Journal of Brand Management. Several cases written by him were published by Ivey Publishing and many are featured in Harvard Business Publishing case collection. Serves as ad-hoc reviewer for reputed academic journals in the field of marketing and branding and offers branding, strategic marketing and consumer insights generation consulting for businesses.