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5 Publications
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Saju B
Assistant Professor Senior Grade 2
Management
bsaju@vit.ac.in (Work)
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Publications - 5
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Publications (5)
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Publications (5)
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Articles
Measuring motivational factors for product category based on channels
C.H. Anu
and
Saju B
2019 | Blue Eyes Intelligence Engineering and Sciences Publication
Journal Article
Modeling brand immunity: the moderating role of generational cohort membership
Saju B
,
Hari Krishnan K
and
Joseph Jeya Anand Selvaraj
2018 | Springer Science and Business Media LLC
Journal Article
Innovativeness and uniqueness as motivations for online shopping tendency and the mediating role of information acquisition
Adityan H
,
Hari Krishnan K
,
Joseph Jeya Anand Selvaraj
and
Saju B
2017 | Inderscience Publishers
Journal Article
New insights on consequences of corporate associations - an investigation of mediators and moderator in Indian context
Saju B
,
Rangarajan K
,
Hari Krishnan K
and
Joseph Jeya Anand Selvaraj
2017 | Inderscience Publishers
Journal Article
Impact of Corporate Social Responsibility on Customer Loyalty and the Mediating Role of Affective Identification
Saju B
and
Rajan K.R.
2014 | Associated Management Consultants, PVT., Ltd.
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