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8 Publications
8 Journals
Uma Pricilda J
Associate Professor Grade 2
Department of General Management
umapricilda.j@vit.ac.in (Work)
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Publications - 8
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Publications (8)
Publications (9)
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Articles
Toward an integrated model of consumer reactance: a literature analysis
Amarnath D.D.
,
Jaidev U.P.
and
Uma Pricilda J
2021 | Springer Science and Business Media Deutschland GmbH
Reviews
Antecedents of online purchase intention in the context of social commerce
Shekhar R.
,
Jaidev U.P.
and
Uma Pricilda J
2020 | Inderscience Publishers
Journal Article
Perceived Personalization, Privacy Concern, e-WOM and Consumers' Click Through Intention in Social Advertising
Debora Dhanya A
and
Uma Pricilda J
2019 | IGI Global
Articles
Mobile users’ engagement intention towards facebook app: A mediation analysis
Dhanya A.D.
and
Uma Pricilda J
2018 | Institute of Advanced Scientific Research, Inc.
Articles
Gender differences in consumer shopping styles in India
Uma Pricilda J
and
Amarnath D.D.
2018 | Universiti Putra Malaysia
Journal Article
Transfer climate and transfer of training: the mediating role of transfer intention in hospitality organisations
Jaidev U.P.
and
Uma Pricilda J
2018 | Inderscience Publishers
Articles
Determinants of environmentally conscious consumer behavior
Uma Pricilda J
,
Dhanya D.
and
Shekhar R.
2017 | Serials Publications
Research Article
A review on the concept of sentiment analysis and its role in marketing strategies for e-commerce
Bhanu Sree Reddy D
2016
Reviews
A review on the concept of sentiment analysis and its role in marketing strategies for e-commerce
D. Bhanu Sree Reddy
and
Uma Pricilda J
2016 | Institute of Integrative Omics and Applied Biotechnology
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