Vellore Institute of Technology (VIT) is a private university located in&nbsp;Tamil Nadu, India. Founded in 1984, as Vellore Engineering College, the institution offers 20 undergraduate, 34 postgraduate, four integrated and four research programs. It has campuses in Vellore, Amravati, Bhopal and Chennai.

VIT is one of the top ranked private universities in India according to NIRF, THE and QS Rankings.&nbsp;Govt. of India has recognized&nbsp;VIT, Vellore as an&nbsp;Institution of Eminence. This has allowed VIT to take independent quality initiatives and move up in world ranking.

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VIT University

According to a United Nations report on healthcare, about 75% of the healthcare infrastructure, including medical experts and doctors are concentrated in urban areas in India even through only 27% of the population lives in urban parts. India meets the global average in the number of doctors, but 74% of its doctors cater to a third of the urban population, or no more than 442 million people, according to a KPMG report released in 2017. The country is 81% short of doctors at rural community health centres and the private segment accounts for 63% of hospital beds, according to government health and family welfare statistics. Even though the government is putting in activeefforts to enhance the current fitness care systems by opening primary health centres and helping the rural poor women and children via free medical amenities, qualitative and quantitative accessibility of primary healthcare services is very less in remove village areas. The reason budget in India estimates for health at an appreciable growth of more than 27%. From Rs.37,061.55crore in 2016-17, the budget estimate for 2017-18 has been increased to net Rs.47,352.51 crore. This will help to appear tertiary care, human resources for health and medical education and to support national health mission. For the rural population, health care necessities are different than the urban due to various social economic reasons. Rural populationparticularly women is mainly engaged in agriculture labour movement and they are many challenges like issues in agriculture, health issues, no appropriate primary education and less awareness on various government schemes and benefits. Based on the above various issues, the present study aims to find out theawareness and perception of health issues among women in rural area in Vellore district, Tamil Nadu in India. The findings of the study found that, the respondents have full awareness and perception about health issues and also they were aware of the various schemes and initiatives taken by the government to uplift the rural women and children to live healthy and better life in rural area. © BEIESP.

Department of Commerce

School of Social Sciences & Languages

Vellore Campus

Department of General Management

VIT Business School

World University root node

International Journal of Recent Technology and Engineering

Awareness and perception of health issues among rural women

Gone are the days when women were considered no match for all powerful men in this world. The male dominated world was always reluctant to even acknowledge the fact that worm were as good as men on parameters of hard work, intelligence quotient (IQ) and leadership traits. The new generation women across the world have overcome all negative notions and have proved themselves beyond doubt in all spheres of life including the most intricate and cumbersome world of entrepreneurship. It has been established since ages that women successfully discharge multiple role in various capacities as a family member. But a woman moving out as an employee or as a boss has remained as a taboo in our country. Women specially married women were not accepted holding a position of a commander in any sphere despite the fact that they are assertive, persuasive and equally strong like their male counterparts. Due to the better education facilities, growing awareness and various schemes to promote entrepreneurship in our country, women have started excelling and outscoring boys/men almost in every sphere of life, for instance, be it academics, professional courses like medical, engineering, law, accountants, business administration etc. Studies reveal that women leaders have been found to be more empathetic, flexible and stronger in interpersonal skills. It is rightly said that, “Strong women leadership start with being able to pull together a group of people who may not have anything in common and getting them to bug into vision of themselves as a collective group who can achieve uncommon result”. Based on the above background, this empirical research article presents a bird’s eye view to measure the women awareness and access to various Government schemes to promote women entrepreneurship and also to study the reasons to become future women entrepreneurs in Vellore City, Tamil Nadu. © IAEME Publication.

International Journal of Mechanical Engineering and Technology

Measuring women awareness and access to various schemes to promote women entrepreneurship

This study is all about the natural environment and its influence on various human activities and their wellbeing. The deterioration and depletion of natural resources for the human use have created environmental problems viz, population stabilization, integrated land use planning, conservation of biological diversity, control of water and air pollution, global warming, ozone depletion, deforestation, development of non-polluting renewable energy systems and recycling of wastes and residues. The recent global burden of disease estimates shows that in India alone, more than 6, 27, 000 people die prematurely and 18 million healthy life years are lost every year due to ill health associated especially with the tiny particles. Nearly 75-80% of water pollution by volume is from domestic sewage, while untreated sewage flowing into water bodies including rivers have almost doubled in recent years. The present study is directed towards study the silk weavers' problems linking to water, air pollution and soil conservation. The major objectives of the study are to understand the demographic profile and silk related factors of the respondents from the study area and to know about their environmental awareness and responsibilities among silk weavers in the study area. The researcher has used the descriptive study design along with a structured questionnaire for collecting data. All those collected data were tabulated and subjected with needed analysis like: Frequency distribution, percentage analysis, mean score with rank correlation and one way ANOVA. The findings of the study show that there is significant relationship between education and experience with environmental awareness and responsibility among silk weavers in Arni. Copyright @ EM International. © 2017 EM International. All rights reserved.

Ecology, Environment and Conservation

Environmental awareness and responsibilities among Silk weavers

Branding, a marketing concept which has been around since 2700Bc, gaining prominence in 1960s became a hallmark for successful product. It is a game of 'perform or perish' in the market where branding is the key to be above the fray. Building brand equity is the most important part of branding. Brand equity is consumers' trust in the brand which will lead to loyalty among them. Strong brand equity will give companies elbow room to experiment with new products and product categories. The model proposed in this paper measures brand equity, brand association, brand loyalty, brand awareness and brand image. In this paper brand equity is measured through Facebook activities and consumers engaging with the brand in Facebook. Brand loyalty will lead to repeat purchase. Brand image which reflects the view of customers about the brand will lead to self expression. Mobile phones are expressive products used to project self image in the social circle. The engagement with mobile brands and association of it in social media has become a common phenomenon. This study aims to measure brand equity for mobile phones and how they are influenced by social media. © Serials Publications.

Chennai Campus

Man in India

Millennial's approach towards brand equity using mobile phones and role of Facebook in Building it

According to World Health Organization (WHO) estimates that 7 million people worldwide die due to air pollution every year. Globally, for the past five years the pollution in air increased at 8%, and nearly 3,000 cities in the world are identified as maximum air polluted cities and the study also stated that in Middle East, South East Asia and West Pacific are most air polluted counties in the world. In China, the air pollution is 20 times more than the prescribed normal limit and as per the report, nearly half a million people die due to air pollution. According to this year’s Global Barden of Disease (GBD) estimates, one fifth of deaths across the world occur from outdoor air pollution. It is also the fifth leading cause of deaths in India and in Delhi alone nearly 35,000 deaths occur due to acute respiratory infections (ARI). The impact on air pollution leads to asthma, chronic obstructive pulmonary disease, chronic bronchitis etc are the diseases caused by exposure to increasing air pollution. Several studies have shown that vehicular emissions form 45% of urban air pollution. They are also a major contributor to indoor air pollutants including smoke, dust, aerosols, smoke from bakeries, burning garbage and toxic chemical compounds like carbon monoxide. Pollution from vehicles coupled with emission from products like paints, burning fuel, construction rubble as well as allergens like pollen, models and dander can affect indoor air quality. Based on the above issues in air pollution, the researchers wants to test the awareness on consequences of air pollution among urban students in Vellore district, Tamil Nadu in India. The findings of the study found that, the respondents have full awareness about urban air pollution including dust mines, bacteria, fungi, viruses, pollen, pet air and second hand smoke. Atmosphere with extreme temperatures, exacerbates diseases such as asthma, skin cancer and respiratory diseases, and in particular the urban area is most polluted in the Vellore district in Tamil Nadu. Copyright © EM International.

Awareness of consequences of Air pollution among Urban students

Steer-by-wire is an advanced steering system which connects the steering wheel with the front wheel by using motors and sensors. Generating a variable road feel to the driver in a steer by wire system is an important task as there is no mechanical connection; it requires the development of suitable feedback algorithm for producing variable torque feedback in the steering wheel. In present work, Neural Network method is proposed for estimating the current to be supplied to the feedback motor using the vehicle dynamic parameters such as vertical displacement of front axle, self-aligning moment and front wheel angle as input parameters. A simulation study has been carried out for verifying the performance of the proposed method using the vehicle dynamic models available in the literature. It was tested for dry, wet and icy road profiles using the typical model parameters. The simulated vehicle dynamic parameters and estimated motor current values for the different road surfaces using neural network are presented. From the simulation results for the sinusoidal road surface and sinusoidal steering angle driver input, it is clear that the neural network based method is able to produce the varying road feel to the driver for the different road conditions.

Engineering Journal

Neural Network Based Approach for the Generation of Road Feel in a Steer-By-Wire System

Technology plays a vital role in the organizations to increase its performance and productivity. In India, technology is enacting a dynamic action in all the sectors for the past two decades. The Indian organizations have realized the benefits attained by technology and many have started reaping the benefits of technology. As higher education(HE) being a service sector, even it has realized the advantages of technology adoption in various tasks. Many government and private institutes of Indian higher education are adopting Information and Communication Technology (ICT) to meet the three great challenges of higher education addressed by Government of India (GoI)-access, equity and excellence. ICT can be incorporated in academics at various levels, such as teaching and learning, student's engagement, parent engagement, administration, admissions, alumni relationship management, research and development etc.,. Since teaching and learning being the core activity of HE, the paper identifies various factors influencing the faculty members of HE to adopt ICT in teaching and learning process and also a conceptual frame work is developed to understand the technology readiness and technology adoption among the faculty membersof HE. The model will be helpful to understand the level of preparedness among thefaculty towards technology acceptance in the teaching and learning process.

International Journal of Applied Business and Economic Research

Technology readiness and acceptance in higher education for technology enabled teaching-learning process - A conceptual framework

In this era of intense commercial information bombardment, the interpersonal communication 'word of mouth' (WOM) cuts through the clutter, and gains importance among consumers. Market maven plays a pivotal role in providing valuable market place information through WOM and thereby helping consumers towards their purchases. Literatures indicated need for profiling market mavens with psychological factors, hence the authors hypothesised and tested structural equation model with consumer innovativeness, consumers' need for uniqueness-creative choice counter conformity-dimension, status consumption as exogenous, antecedent constructs, market maveness as endogenous construct and market helping behaviour-information provided-dimension as an ultimate endogenous, consequence construct, this model was not tested by earlier studies. The structural equation modelling (SEM) results indicated the hypothesised model was consistent with data and the psychological antecedent constructs were having positive relationship with market mavenness. Market mavenness was found to have positive relationship with consequence construct market helping behaviour-information provided-dimension. The findings of this study will enhance the marketers' ability, leveraging on findings about market mavens, to evolve an effective marketing programme. © 2014 Inderscience Enterprises Ltd.