Publications - 18Publications - 18
Publications - 18Publications (18)
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ConferencesAre hedonic or utilitarian values predicting continuance usage of SNS in online sharing environment with mediation role of e-satisfaction?2020 | Inderscience Publishers- ArticlesFactors that affect students' intention and use of technology: An assessment of UTAUT2 in the context of YouTube video forwarding behaviour2019 | Inderscience Publishers
- Journal ArticleAttitudes toward Star Ratings: Generational Differences among Indian Consumers2018 | Informa UK Limited
Journal ArticleService Innovation and Customer Performance of Telecommunication Service Provider: A Study on Mediation Effect of Corporate Reputation2016 | Springer Science and Business Media LLC- ArticlesAdvertisement attitude, brand attitude and purchase intention - Reciprocal and mediation effect study2016 | Inderscience Publishers
- Journal ArticleAnalysis of Campus Recruitment Parameters in an Indian Context2015 | Richtmann Publishing
Open Access - Journal ArticleStake Holders’ Perceptions in a Campus Recruitment Process2015 | Richtmann PublishingOpen Access
- Journal ArticleService innovation barriers and facilitators and their effects on customer satisfaction and relationship improvement2015 | Inderscience Publishers
- Journal ArticleCustomer loyalty: a customer experience approach with special reference to organised retailing in India2015 | Inderscience Publishers
- Journal ArticleExploring illness beliefs about diabetes among individuals with type 2 diabetes2014 | Emerald
Journal ArticleExecutive’s Perception on the Outcomes of In-House and Outdoor Training Programmes2014 | Canadian Center of Science and EducationOpen Access- Journal ArticleUnderstanding Wellness Center Loyalty Through Lifestyle Analysis2011 | Informa UK Limited
- Journal ArticleDoes self‐service technology impact destination image and customer delight?2010 | Emerald
- Financial services consumption constraints: Empirical evidence from Rwandan rural households2010 | Springer Science and Business Media LLC
