Vellore Institute of Technology (VIT) is a private university located in&nbsp;Tamil Nadu, India. Founded in 1984, as Vellore Engineering College, the institution offers 20 undergraduate, 34 postgraduate, four integrated and four research programs. It has campuses in Vellore, Amravati, Bhopal and Chennai.

VIT is one of the top ranked private universities in India according to NIRF, THE and QS Rankings.&nbsp;Govt. of India has recognized&nbsp;VIT, Vellore as an&nbsp;Institution of Eminence. This has allowed VIT to take independent quality initiatives and move up in world ranking.

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VIT University

Supply chain risk management has drawn tremendous attention from academic researchers and practitioners in the recent period. Several attempts were made by the practitioners and academicians to understand supply chain risks and their sources. As the supply chain environment is getting sophisticated day by day, the understanding of supply chain becomes increasingly challenging and need of the hour. This empirical paper attempts to understand the sources of supply chain risk and its effect on supply chain demand management. Survey instrument was administered to collect response from the manufacturing companies in India. Data was analysed with the help of PLS and SmartPLS 2.0 M3 was utilised to compute PLS. The result shows that the variables like supply management capability, supply chain information management and supply chain environmental uncertainty management capability are having positive impact on supply chain risk as well as on supply chain demand management. These findings will provide various insights for the practitioners and be used as a knowledge repository in the area of supply chain risk management. Copyright © 2020 Inderscience Enterprises Ltd.

Management

VIT Business School

Chennai Campus

International Journal of Business Information Systems

Integrated supply chain risk management capabilities and its impact on supply chain demand management – an empirical study

Rapidly changing global business environment makes the supply chain to face numerous challenges and sets rigorous target requirements for continuing the operations. To sustain in this unpredictable environment firm needs strategy on supply chain flexibility (SCF). We intend to empirically examine the impact of supply chain flexibility on supply chain performance (SCP) and also to identify the antecedent variables to SCF. This study includes 249 samples from manufacturing industry. We used structural equation model with a partial least square (PLS-SEM) approach for examining the model and SmartPLS 2.0 software was used for analysis. The result indicates that the SCF significantly contributes to the supply chain performance namely demand management, supply chain reliability (SCR) and supply chain knowledge development. The mediation analysis shows that SCF partially mediates the relationships between supply chain capabilities and supply chain performance. The findings contribute to the existing literature and also provide direction for further research in SCF. Copyright © 2020 Inderscience Enterprises Ltd.

Modelling performance of supply chain system and its antecedents: An empirical study

This research proposes an augmented conceptual model which traces the role of perceived brand trustworthiness (PBT) and emotional attachment to the brand (EAB) on the formation of brand immunity (BI) and tests it for the moderating influence of generational cohort membership. Test results of the model with an Indian sample of Gen Y and Gen X consumers validate all the propositions except one, thereby enriching BI theory in the backdrop of generational differences. We contribute to the branding literature by showing that the proposed model holds good for consumers belonging to both Gen X and Y, though the strength of the relationships varies based on the specific cohort membership. Gen Y falls slightly short of the overall strength exhibited by Gen X, thereby supporting the moderating influence of cohort difference. We also demonstrate the partially mediating role played by EAB in the formation of BI originating from PBT. Our findings provide brand custodians with useful insights to make better decisions taking into cognizance the psychological process behind how Gen Y and X consumers develop BI. © 2017 Macmillan Publishers Ltd.

Journal of Brand Management

Modeling brand immunity: the moderating role of generational cohort membership

Rapid developments in information technology have substantially changed the landscape of consumer shopping behaviour. Consumers' buying opportunities have expanded through an increased accessibility to products and services online with ease and convenience. Call for future research to understand the motives for online purchase behaviour emerges from literature review. Consumer behaviourally insightful model, first of this kind, with psychological traits information acquisition (IA), consumer innovativeness (CIN), consumers' need for uniqueness-creative choice counter-conformity - (CNFU-CCC) dimension and online shopping tendency (OST) was hypothesised and empirically tested for this research. Structural equation modelling (SEM) results indicated that the hypothesised model was consistent with data and the psychological antecedents CIN and CNFU-CCC and consequence OST constructs were having positive relationship with IA. Mediating role of IA has been established. The findings of this study will enable the marketers to evolve strategies to enhance online shopping tendency thereby resulting in enlarged online shopping. © 2017 Inderscience Enterprises Ltd.

VIT Unitversity

International Journal of Business Innovation and Research

Innovativeness and uniqueness as motivations for online shopping tendency and the mediating role of information acquisition

This research investigates the joint mediating role of affective identification and feelings of personal satisfaction on the formation of consumer loyalty as a response to favourable perceptions of corporate social responsibility and corporate expertise for the first time in Indian context. Using an online survey of Indian consumers, the study also investigates the moderating role of gender on affective identification and personal satisfaction as influenced by perceived CSR. Consistent with previous research in corporate associations theory, findings validate the impact of affective identification while extending prior works by incorporating feelings of personal satisfaction as a joint mediator on loyalty intention. The study reveals new insights as it finds women have stronger affective identification with the company compared to men whereas feelings of personal satisfaction is not moderated by gender. Implication relate to corporate branding and positioning based on strategic CSR. Copyright © 2017 Inderscience Enterprises Ltd.

International Journal of Business Excellence

New insights on consequences of corporate associations - an investigation of mediators and moderator in Indian context

In this era of intense commercial information bombardment, the interpersonal communication 'word of mouth' (WOM) cuts through the clutter, and gains importance among consumers. Market maven plays a pivotal role in providing valuable market place information through WOM and thereby helping consumers towards their purchases. Literatures indicated need for profiling market mavens with psychological factors, hence the authors hypothesised and tested structural equation model with consumer innovativeness, consumers' need for uniqueness-creative choice counter conformity-dimension, status consumption as exogenous, antecedent constructs, market maveness as endogenous construct and market helping behaviour-information provided-dimension as an ultimate endogenous, consequence construct, this model was not tested by earlier studies. The structural equation modelling (SEM) results indicated the hypothesised model was consistent with data and the psychological antecedent constructs were having positive relationship with market mavenness. Market mavenness was found to have positive relationship with consequence construct market helping behaviour-information provided-dimension. The findings of this study will enhance the marketers' ability, leveraging on findings about market mavens, to evolve an effective marketing programme. © 2014 Inderscience Enterprises Ltd.