Department of Marketing

Vellore Institute of Technology (VIT) is a private university located in&nbsp;Tamil Nadu, India. Founded in 1984, as Vellore Engineering College, the institution offers 20 undergraduate, 34 postgraduate, four integrated and four research programs. It has campuses in Vellore, Amravati, Bhopal and Chennai.

VIT is one of the top ranked private universities in India according to NIRF, THE and QS Rankings.&nbsp;Govt. of India has recognized&nbsp;VIT, Vellore as an&nbsp;Institution of Eminence. This has allowed VIT to take independent quality initiatives and move up in world ranking.

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VIT University

VIT Business School

VIT Unitversity

Vellore Campus

International Journal of Science and Research (IJSR)

An Outlook on India's Healthcare System with a Medical Case Study and Review on Big Data and its Importance in Healthcare

Purpose – The purpose of this paper is to introduce the concept of a checklist, focusing on the detailed analysis of the requirement of the Association to Advance Collegiate Schools of Business (AACSB) standards related to strategic management and innovation area, for evaluation of implementation readiness in a business school setting. Design/methodology/approach – The paper presents an articulated procedure for the development of the checklist. The study adopted a multi-method approach for developing the final content for the checklist. Findings – The introduction of the checklist has provided a systemic approach to process design and evaluation of readiness of a business school for AACSB accreditation related to strategic management and innovation area. The checklist was developed and applied over the course of systematic reviews in a business school setting. Research limitations/implications – The present study has developed the checklist comprising the requirements of the standards related to strategic management and innovation area only. In the near future, the authors intend to develop checklists for the remaining areas of AACSB standards. Originality/value – The present work attempts to develop a comprehensive checklist comprising the requirements of the standards related to strategic management and innovation area. Academic institutions can benefit from the checklist whether they are planning to implement AACSB standards for accreditation or are interested in changing their current processes following AACSB standards. © 2016, © Emerald Group Publishing Limited.

Department of General Management

World University root node

Quality Assurance in Education

Strategic management and innovation

Purpose – The purpose of this study is to capture the perception of the IT support service practitioners regarding the applicability of the lean practices and prioritize them after analyzing the gaps with respect to current usage and importance from practitioners’ perspective. Design/methodology/approach – It involved development of an instrument to capture the perceptions of the IT support service practitioners. The data collected was quantitatively analyzed by using statistical techniques and it involved testing of the hypotheses. Findings – The study conducted a gap analysis on the perceived current usage of the lean practices versus the perceived ideal usages of the lean practices from practitioners’ perspective. The gap analysis report revealed that gaps of all practices are not same from the practitioners’ viewpoint. This gap analysis was useful for prioritizing of the practices and resource allocation. Originality/value – This study was conducted in a relatively new domain, where mature empirically based studies are scarce. This study set out to determine the practitioners’ perception of the applicability of lean practices in IT support service organizations. It provides a sound basis for further research on lean implementation in IT support service area. © 2016, © Emerald Group Publishing Limited.

VINE Journal of Information and Knowledge Management Systems

Prioritizing lean practices for implementation in IT support services

Corporate Reputation Review

Service Innovation and Customer Performance of Telecommunication Service Provider: A Study on Mediation Effect of Corporate Reputation

Usage of Sentiment analysis as marketing strategy by Hospitality industry&nbsp;

IIOAB Journal

A review on the concept of sentiment analysis and its role in marketing strategies for e-commerce

Total quality management (TQM) is an effective concept for improving the organisational performance of the manufacturing industries. Implementing TQM has become an essential business culture and a key survival tool for all manufacturing industries. TQM has been adopted by mostof the large manufacturing industries, but small and medium enterprises (SMEs) in manufacturing sector of India are still reluctant to adopt TQM, though SMEs are the backbone of Indian economy. So, understanding the problems/difficulties of Indian manufacturing SMEs in implementing TQMhas become very important. After thoroughly reviewing the literature and interviewing the management and quality teams of a number of Indianmanufacturing SMEs, the authors identified their weaknesses/difficulties in adopting TQM, arranged them in order of their importance and recommendedguidelines to overcome those difficulties, which will definitely contribute to successful implementation of TQM by manufacturing SMEs in India and otherdeveloping countries, for improving their organisational performance. Copyright © 2016 Inderscience Enterprises Ltd.

International Journal of Productivity and Quality Management

Why Indian manufacturing SMEs are still reluctant in adopting total quality management

Technology plays a vital role in the organizations to increase its performance and productivity. In India, technology is enacting a dynamic action in all the sectors for the past two decades. The Indian organizations have realized the benefits attained by technology and many have started reaping the benefits of technology. As higher education(HE) being a service sector, even it has realized the advantages of technology adoption in various tasks. Many government and private institutes of Indian higher education are adopting Information and Communication Technology (ICT) to meet the three great challenges of higher education addressed by Government of India (GoI)-access, equity and excellence. ICT can be incorporated in academics at various levels, such as teaching and learning, student's engagement, parent engagement, administration, admissions, alumni relationship management, research and development etc.,. Since teaching and learning being the core activity of HE, the paper identifies various factors influencing the faculty members of HE to adopt ICT in teaching and learning process and also a conceptual frame work is developed to understand the technology readiness and technology adoption among the faculty membersof HE. The model will be helpful to understand the level of preparedness among thefaculty towards technology acceptance in the teaching and learning process.

International Journal of Applied Business and Economic Research

Technology readiness and acceptance in higher education for technology enabled teaching-learning process - A conceptual framework

Leader International Journal of Business Management

A Literature Survey on Mutual Fund Performance in Selected Countries

Strategic human resource management is very important in order to gain competitive performance by utilising human resource of an organisation effectively. By considering the importance of SHRM on employees performance, this research was conducted. The study and analysis were carried out to find out the issues faced by customer service agents from the organisation. The study was conducted for 100 customer service agents of a manpower agency at Chennai International Airport. This study found that irrespective of designation, only 38 employees are willing to continue for one to two years in the company and 42 employees are willing to continue for two to seven years in the organisation. Senior customer service agents were not willing to continue in the organisation. Post graduate employees were less satisfied with salary, other perks, responsibilities within the organisation, appreciation, support, respect and honour received from the organisation.

Department of Production, Operations, Systems and Quantitative Methods

Chennai Campus

International Journal of Services and Operations Management

The role of strategic human resource management (SHRM) impacting employee's performance through perceived organisational support in a manpower agency of international airlines at Chennai International Airport, Tamil Nadu, India - an empirical study

Sentiment Analysis is considered as a critical research technique for collecting and analyzing textual data that is available on social websites. SA is also used as research method that systematically evaluates the consumer opinions in real sense in an efficient and effective manner. Marketing experts can collect rich data on attitudes and opinions about the products and services which help them in taking a relook at features which are positive and negative and use this as feedback system to rectify anything. By identifying the polarity of opinion either positive or negative will help businesses to identify right strategies to make their brands appreciated better by consumers. This review paper focuses on evolution of sentiment analysis, synonyms and why it is used and how research has happened related to how SA could be used in e- commerce. © 2016, Institute of Integrative Omics and Applied Biotechnology. All rights reserved.