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12 Publications
10 Journals
Subhashree P
Professor Higher Academic Grade & Dean
Department of Marketing
suba.n.raja@gmail.com (Personal)
+91-416 2204060 (Work)
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Publications - 12
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Publications (12)
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Publications (13)
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Articles
An extension of the Expectation Confirmation Model (ECM) to study continuance behavior in using e-Health services
Anil Kumar K.
and
Subhashree P
2020 | LLC CPC Business Perspectives
Articles
Application of soft computing techniques 'rough set theory and formal concept analysis' for analysing investment decisions in gold-ETF
Acharjya B.
and
Subhashree P
2020 | Inderscience Publishers
Journal Article
A Fuzzy Rough Feature Selection Framework for Investors Behavior Towards Gold Exchange-Traded Fund
Acharjya B
and
Subhashree P
2019 | IGI Global
Journal Article
Role of Trust and Privacy Concerns towards Usage of E-Health Services—An Extension of Expectation-Confirmation Model
Kumar K Anil
and
Subhashree P
2019 | Diva Enterprises Private Limited
Articles
Behavioural factors that influence the continued usage of formal financial services among the low income households
Thomas B.
,
Natarajan S.
and
Subhashree P
2018 | IAEME Publication
Articles
Maximising the Usage of Mobile Banking: A New Channel for Financial Inclusion
Thomas B.
,
Natarajan S.
and
Subhashree P
2017 | Serials Publications
Articles
Computer mediated communication: A pathway to analyze social media communication trajectories
Anil Kumar K.
,
Subhashree P
and
Acharaya B.
2017 | Serials Publications
Articles
Does family domicile changes financial planning decision? - A study on retail investor' behaviour using tpb
Rajesh M
2017 | Serials Publications
Reviews
Methodology to capture the content of customer thought: Review on application of Zaltman Metaphor Elicitation Technique (ZMET) and Laddering methodology
Subhashree P
and
Kumar K.A.
2016 | Serials Publications
Journal Article
Laddering the benefit-link-value of premium products: perception of Indian consumers on consumer packaged goods
Subhashree P
and
Abdullah T.K.T.S
2016 | Inderscience Publishers
Journal Article
Open Access
Gap Analysis on Financial Knowledge and Practice: Teachable Opportunities
Vijay Kumar
,
Prakash V
and
Subhashree P
2015 | Richtmann Publishing
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Journal Article
Open Access
A Policy-Cum-Perception Analysis on the Economic Reform Program: ‘Make in India’
Subhashree P
and
Sheik Abdullah T.K.T.
2015 | Richtmann Publishing
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Publisher Copy
Articles
Social organizations: Decongesting the muddled economies of auto-rickshaw drivers in India
Natarajan S.
,
Abdullah T.K.T.S.
and
Subhashree P
2014
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